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STEP 2: Pitch Your Idea And Get Funding

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Welcome to the beginning of your exciting journey to getting your startup pitched and funded! The following step will walk you through a list of why you should consider pitching your idea, how to find investors and attract investments from interested parties who may benefit significantly from your partnership.


Disclaimer: We won't sugarcoat that this will be a lot of work, even for teams of people and especially for anyone who may have a current job, is raising a family or both. Recognizing the value of your time and the importance of expert execution, we offer a lifeline to bring your dream to life without being overwhelmed. We provide a dedicated team of specialists to work by your side, developing investment strategies, finding and contacting investors and funding sources, preparing to pitch, and walking through the details of getting funding. With our comprehensive service, you don't have to navigate this journey alone. We offer a range of services, from fully launching your idea for you to crafting your sales pitches, creating investor-ready pitch decks, generating your business plans, or providing advice and guidance without any long-term contracts and only when you need it.


Click here to book your complimentary strategy session with a Launch Director who's as committed to your success as you are. Let's make your business aspirations a reality together.

Also, if you’re impatient (like we are) feel free to skip to the end of each step for videos and resources to help you quickly absorb this information and put it into action!


Now that we got that out of the way, let's jump right into it!

And now, the exciting part! Taking the Leap: Why You Should Boldly Pitch Your Idea:


Validation: Every pitch, regardless of the outcome, offers validation. Positive feedback assures you, while critiques offer a chance to refine.


Building Relationships: Networking is invaluable. Whether you secure funding or not, establishing relationships can open doors to mentorship, partnerships, or future opportunities.


Visibility: Pitching increases the visibility of your brand and idea, potentially attracting investors, customers, and brand advocates.


Growth Catalyst: Funding can accelerate your growth trajectory, allowing you to capture the market faster and more effectively.


Avenues for Funding and Their Pros & Cons:


Angel Investors: An angel investor is a high net-worth individual who provides financial backing for small startups or entrepreneurs, typically in exchange for ownership equity in the company. - Investopedia




Often invest in early-stage companies.

Bring in their expertise and network.



Might seek a significant equity stake.

May want an active role in decision-making.


Venture Capitalists: private equity investors that provide capital to companies with high growth potential in exchange for an equity stake - Investopedia




Can provide substantial funding.

Offer mentorship and access to a valuable network.



Highly competitive; they seek businesses with proven potential for high returns.

Often, they want a board seat or significant influence in the company.


Crowdfunding (Platforms like Kickstarter, Indiegogo): raising money or funding a business by getting small amounts of capital from a large number of people - Investopedia




Validates the product with a real audience.

Can generate pre-sales and build a customer base.



Success is highly public, but so is failure.

Platform fees and the cost of reward fulfillment can be substantial.


Bank Loans: Self-explanatory




The traditional and straightforward way to raise funds.

You retain complete control of your company.



Requires a good credit history.

The burden of repayment with interest.


Bootstrapping: Bootstrapping is when an entrepreneur starts a company with little capital, relying on money other than outside investments. An individual is said to be bootstrapping when they attempt to find a company from personal finances or the operating revenues from the new company.- Investopedia




Full control over your business decisions.

No dilution of equity.



It might slow down the growth due to financial constraints.

Puts personal finances at risk.


We cannot stress enough the importance of seeking professional guidance before embarking on the journey to secure funding for startup ideas. While entrepreneurial courage and innovative concepts are undoubtedly crucial, navigating the complex landscape of investor engagement requires a very strategic approach. Professional assistance can provide invaluable insights, helping entrepreneurs refine their business plans, craft compelling pitches, and identify the most promising avenues for funding. By leveraging the expertise of seasoned advisors, entrepreneurs can enhance their credibility, mitigate risks, and significantly increase their chances of securing investment. In the competitive world of entrepreneurship, seeking professional help or advice isn't merely advisable – it's essential for success!




For videos to help you understand the fundraising process, one can be found here 



and another here:



For books that will help you navigate the fundraising process, one of the best available can be found here and here

For lists of investors to research and contact, you can find databases here, here, and here


For pitch deck presentation templates used by other well-known startups like Uber and Airbnb, you can choose from many different options here, or if you need slides that pop out and grab attention, check out this tool here


For incubators and accelerators, we recommend that you first read this article here and then check these lists of accelerators and incubators out here and here


For a professional team that will help you complete a fundraising strategy, manage the execution of researching, contacting, and setting up meetings with investors, banks, financiers, grants and other sources of funding feel free to reach out to us here or book a free consultation with us here.


For a professional team that can conduct your research, development, testing, selling and scaling your business all in one place check out our pricing here or book a consultation with us here



Remember, with all its blood, sweat, tears, ups, and downs, continuing to fight your way through this journey shapes you into the entrepreneur you're destined to become! Stay bold, stay persistent, and let the world see the fire that drives you. Every successful entrepreneur has faced rejection. What defines them is not the rejection but the resilience to keep pushing forward. Believe in your vision because when you do, others will too. Your time is now.


Embrace it!


Wishing you success!


Robb Harrell, MBA | Founder |
Tel. 1-800-687-6090| e. |
Prelaunch Pilot Inc.

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